🔒 PRIVACY & DATA PROTECTION
This Privacy Policy explains how shell77 collects, uses, stores, and protects the personal data of Members and visitors to the shell77.club platform. Please read this document carefully before registering or using shell77 services.
1.1 This Privacy Policy applies to all personal data processed by shell77 in connection with the operation of the shell77.club online gaming platform, including the website, mobile applications, and any associated digital services offered under the shell77 brand.
1.2 shell77 is committed to handling personal data in a lawful, fair, and transparent manner consistent with applicable data protection legislation and the data privacy standards maintained by the international gaming authority under which shell77 holds its operating authorisation.
1.3 By registering an account with shell77 or continuing to use the shell77 platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Privacy Policy, you should not register or continue using shell77 services.
1.4 This Privacy Policy should be read together with shell77's Terms & Conditions. In the event of any conflict between this Privacy Policy and the Terms & Conditions in respect of data protection matters, this Privacy Policy shall prevail.
2.1 shell77 collects personal data from Members through multiple touchpoints during registration, account use, and customer support interactions. The categories of personal data collected by shell77 include, but are not limited to, the following:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, gender | Account registration and KYC verification |
| Contact Data | Email address, phone number, residential address | Account registration |
| Financial Data | Payment method details, MYR transaction history, bank or e-wallet references | Deposits, withdrawals, and payment verification |
| Gaming Activity Data | Game session records, bet history, win/loss records, bonus activity, responsible gaming settings | Ongoing platform use |
| Technical Data | IP address, device type, browser type and version, operating system, login timestamps | Platform access and session management |
| Communications Data | Live chat transcripts, email correspondence, support ticket records | Customer support interactions |
| Verification Documents | Government-issued ID, proof of address, source-of-funds documentation | KYC and AML compliance checks |
2.2 shell77 may also collect personal data indirectly through the use of cookies and similar tracking technologies, as described further in Section 6 of this Privacy Policy.
3.1 shell77 uses the personal data collected from Members for the following primary purposes:
Account Administration: To create and maintain your shell77 Member account, verify your identity, process deposits and withdrawals in MYR, and manage your gaming activity and account preferences.
Service Delivery: To provide access to shell77's gaming products including the live casino, slots, sportsbook, and Mix Parlay offerings, and to personalise the gaming experience based on account activity and preferences.
Regulatory Compliance: To fulfil shell77's obligations under applicable anti-money laundering (AML), Know Your Customer (KYC), and responsible gambling regulations, including age verification, transaction monitoring, and reporting obligations to the relevant gaming authority.
Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, bonus abuse, collusion, and unauthorised account access on the shell77 platform.
Customer Support: To respond to Member enquiries, resolve disputes, and deliver 24/7 live chat support to shell77 members across Malaysia.
Marketing Communications: To send promotional offers, bonus notifications, and platform updates to Members who have consented to receive marketing communications. Members may opt out of marketing communications at any time via their account settings or by contacting support.
Responsible Gaming: To monitor gaming patterns for signs of problem gambling, to enforce deposit limits and self-exclusion requests, and to ensure that shell77's 21+ age restriction is upheld across all accounts.
4.1 Contractual Necessity. The majority of personal data processing by shell77 is necessary for the performance of the contract between shell77 and the Member — specifically, the provision of online gaming services in exchange for the Member's agreement to shell77's Terms & Conditions. Without processing identity, contact, and financial data, shell77 cannot open an account, process MYR transactions, or deliver gaming services.
4.2 Legal Obligation. shell77 is required by applicable gaming authority regulations and anti-money laundering legislation to collect and retain certain personal data, including identity verification documents and financial transaction records. Processing for these purposes is mandatory and cannot be opted out of by Members.
4.3 Legitimate Interests. shell77 processes certain technical and behavioural data — such as IP addresses, device identifiers, and gaming session data — on the basis of its legitimate interests in operating a secure, fair, and compliant gaming platform. shell77 has assessed that these legitimate interests are not overridden by Members' data protection rights in this context.
4.4 Consent. Where shell77 processes personal data for marketing communications or optional features, such processing is based on the Member's freely given, specific, and informed consent. Members may withdraw consent for marketing processing at any time without affecting the lawfulness of processing conducted prior to withdrawal.
5.1 shell77 does not sell, rent, or commercially license Members' personal data to third parties. Personal data is shared only in the circumstances described below:
Gaming Software Providers: shell77 shares necessary session and account data with licensed game providers (including live casino studios and slot providers) for the purpose of delivering gaming content. These providers are contractually bound to process data only for the purposes specified by shell77.
Payment Processors: Financial data is shared with payment processors and e-wallet providers — including Touch n Go eWallet, Boost, and banking partners — to facilitate MYR deposits and withdrawals. All payment partners are subject to their own data protection obligations.
Regulatory Authorities: shell77 may be required to disclose personal data to gaming regulatory authorities, financial intelligence units, or law enforcement agencies where required by law or pursuant to a valid legal order. shell77 will comply with such requests to the extent required by applicable law.
Identity Verification Services: During KYC and AML compliance checks, shell77 may share identity documents and data with third-party verification service providers operating under appropriate data processing agreements.
Corporate Transactions: In the event of a merger, acquisition, restructuring, or sale of shell77's business or assets, personal data held by shell77 may be transferred to the successor entity, subject to equivalent data protection obligations being assumed by the successor.
5.2 All third parties with whom shell77 shares personal data are required to maintain the confidentiality and security of that data and to process it only for the purposes for which it was shared.
6.1 shell77 uses cookies and similar tracking technologies on the shell77.club website and mobile platform. Cookies are small data files placed on your device that help shell77 deliver a functional and personalised experience.
6.2 The types of cookies used by shell77 include:
Strictly Necessary Cookies: Required for the basic operation of shell77, including maintaining login sessions, processing MYR transactions, and delivering secure access to account pages. These cookies cannot be disabled without affecting core platform functionality.
Functional Cookies: Used to remember Member preferences such as language settings, preferred game categories, and responsible gaming configurations set within the shell77 account.
Analytics Cookies: Used to collect aggregated, anonymised data about how Members use the shell77 platform — including pages visited, session duration, and navigation patterns — to improve the platform's design and performance.
6.3 Members may manage cookie preferences through their browser settings. Please note that disabling strictly necessary cookies will affect the functionality of the shell77 platform, including the ability to log in and access account features.
7.1 shell77 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the duration of a Member's active account and for such period thereafter as is required by applicable regulatory obligations.
7.2 In accordance with standard gaming industry practice and applicable anti-money laundering regulations, shell77 retains identity verification documents, financial transaction records, and gaming activity data for a minimum of five (5) years following account closure or the last date of relevant activity on the account.
7.3 Marketing communications data is retained only for as long as the Member has an active consent and has not opted out. Upon withdrawal of consent or opt-out from marketing, shell77 will cease processing data for marketing purposes within a reasonable timeframe.
7.4 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that renders it incapable of identifying the individual Member.
8.1 shell77 implements appropriate technical and organisational security measures to protect Members' personal data against unauthorised access, disclosure, alteration, or destruction. These measures include 256-bit SSL/TLS encryption for all data transmitted between Members' devices and shell77 servers, encrypted storage for sensitive personal data and financial records, access controls limiting personal data access to authorised shell77 personnel on a need-to-know basis, and regular security assessments of the shell77 platform infrastructure.
8.2 While shell77 takes all reasonable steps to protect Members' personal data, no online platform can guarantee absolute security against all possible threats. Members are advised to maintain the security of their own login credentials and to notify shell77 support immediately upon suspecting any unauthorised access to their account.
8.3 In the event of a personal data breach that is likely to result in a high risk to Members' rights and freedoms, shell77 will notify affected Members and the relevant supervisory authority in accordance with applicable data protection law.
Subject to applicable data protection legislation and any overriding legal obligations binding on shell77, Members have the following rights in relation to their personal data held by shell77:
You have the right to request a copy of the personal data shell77 holds about you. shell77 will respond to access requests within the timeframe required by applicable law.
If any personal data held by shell77 is inaccurate or incomplete, you have the right to request that it be corrected. Members can update basic account information directly via their shell77 account settings.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected. Note that this right is subject to shell77's legal obligations to retain certain data under gaming and AML regulations.
In certain circumstances, you have the right to request that shell77 restrict the processing of your personal data — for example, while the accuracy of the data is being contested.
Where processing is based on consent or contractual necessity and carried out by automated means, you may request a copy of your personal data in a structured, commonly used, machine-readable format.
You have the right to object to processing of your personal data carried out on the basis of shell77's legitimate interests, including the right to opt out of marketing communications at any time.
To exercise any of the above rights, Members should contact shell77 via the live chat support channel or by email to the address published on this platform. shell77 will respond to all rights requests within the applicable statutory timeframe and may require identity verification before processing a request.
10.1 shell77 strictly prohibits access by individuals under the age of 21. The platform is designed, marketed, and operated exclusively for adults. shell77 does not knowingly collect personal data from individuals under 21 years of age.
10.2 Age verification is a mandatory component of the shell77 registration process. Where shell77 has reason to believe that personal data has been provided by or on behalf of a person under 21, that account will be suspended immediately and any personal data associated with the underage registration will be securely deleted, except to the extent that retention is required for regulatory or legal purposes.
10.3 If you are a parent or guardian and believe that your child may have registered on shell77, please contact our support team immediately via live chat.
11.1 shell77 reserves the right to update this Privacy Policy at any time to reflect changes in applicable data protection law, gaming regulatory requirements, or shell77's data processing practices. The updated Privacy Policy will be published on this page with a revised "Last updated" date.
11.2 Where changes to this Privacy Policy are material — meaning they significantly affect Members' rights or the way shell77 processes personal data — shell77 will notify active Members via their registered email address or through a prominent notice on the platform prior to the changes taking effect.
11.3 Continued use of shell77 services following the publication of an updated Privacy Policy constitutes the Member's acceptance of the revised policy.
12.1 If you have any questions, concerns, or requests relating to this Privacy Policy or shell77's handling of your personal data, please contact our Data Protection team via the 24/7 live chat support channel available within the shell77 platform. You may also submit written enquiries by email to the contact address published on shell77.club.
12.2 If you are dissatisfied with shell77's response to a data protection enquiry or believe that shell77 has processed your personal data unlawfully, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
By registering and using shell77, you confirm that you have read this Privacy Policy and understand how shell77 collects, uses, and protects your personal data as a Member of Malaysia's premier online gaming platform.
Six ways shell77 protects your personal data as a Malaysian Member
Every page of shell77 — login, account dashboard, deposits, withdrawals — is protected by 256-bit SSL/TLS encryption. Your MYR balance, transaction data, and personal information are transmitted securely at all times.
shell77 does not sell, rent, or commercially share your personal data with third-party advertisers or data brokers. Data sharing is strictly limited to operational partners — payment processors, game providers, and regulatory authorities — as described in this policy.
shell77 supports the full range of data subject rights — access, rectification, erasure, portability, and objection. Requests are handled by shell77's support team via live chat and processed within applicable legal timeframes.
shell77 retains personal data only as long as necessary — balancing operational needs with regulatory minimum retention requirements for gaming and AML compliance. Data is securely deleted or anonymised at the end of the applicable retention period.
shell77 uses only necessary, functional, and analytics cookies — clearly explained in this policy. No invasive third-party advertising trackers are deployed on the shell77 platform. Members can manage cookie preferences via browser settings.
shell77 processes personal data in accordance with international gaming authority data protection standards and applicable AML/KYC regulations. Compliance is reviewed and updated as regulatory requirements evolve.
shell77 protects your personal data so you can focus on what matters — enjoying Malaysia's best online gaming platform.
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